Business Management/ Administration

Outcomes

On completion of the programs offered by the department, students will be able to:

• • Apply core management principles to solve real-world business problems — using frameworks from marketing, finance, HR, and operations to diagnose organizational issues and propose practical solutions.
  • Demonstrate effective communication, leadership, and team-management skills — built through presentations, group assignments, and simulations that mirror real workplace dynamics.
  • Analyze business environments and make informed, data-driven decisions — by interpreting market trends, financial data, and consumer behavior using appropriate analytical tools.
  • Exhibit entrepreneurial thinking and identify viable business opportunities — including the ability to conceptualize, plan, and evaluate the feasibility of new business ideas.
  • Uphold professional ethics and social responsibility in business practices — ensuring decisions balance profitability with fairness, compliance, and consideration for stakeholders.
  • Adapt to evolving technological and economic changes in the corporate world — staying current with digital tools, market shifts, and global business trends throughout their careers.

Achievements and Milestone

Faculty Achievements

In the last four years, the department's faculty have contributed nearly 23 research publications, comprising 3 patents and 8 papers in UGC/SCI/SCIE/ESCI recognized journals.

Student’s Achievements

• Twin sisters Shruti Verma and Shreya Verma, both from the BBA program, have each received final admission offers to pursue their MBA at premier IIMs — Shruti at IIM Calcutta and Shreya at IIM Indore.
• Dr. Priya Bhonsle and Dr. Nikita Vidhani have both completed their Ph.D. under the Department.
• Graduates of the BBA program have built a strong placement track record, going on to work with well-regarded organizations spanning sectors such as banking, education, healthcare, outsourcing, consulting, and corporate services.
• Rohit Bahekar, from the 2024 batch, was placed at Smart Ed.
• The 2023 batch saw multiple BBA students placed at organizations including HDFC Bank, Axis Bank, BYJU'S, VLCC, VirtualTech Outsourcing Services Pvt. Ltd., Skywings Advisors Private Limited, Qualified Recruiter Pvt. Ltd., and PG College of Nursing, earning packages between ₹1.2 and ₹5 lakhs per annum — a reflection of the strong industry readiness the program builds in its students

Departmental Achievements

·        As part of its efforts to strengthen academic and research partnerships, Shri Shankaracharya Professional University, Bhilai entered into a Memorandum of Understanding (MoU) with Govt. V.Y.T. PG Autonomous College, Durg on 4th July 2025. This milestone underscores the institution's dedication to enriching student learning, enabling faculty exchange, driving research initiatives, fostering skill development, supporting internships, and building broader academic cooperation for holistic educational growth.

Publication Metrics

Books and Chapters in Edited Volumes

Dr. Neha Soni

1. "Scientific Research, New Technologies & Applications" in Teachers' Perceptions of Management Practices in Engineering Colleges, Vol. 3, 2024 (ed. Prof. Koji Nagata). ISBN: 978-93-48119-89-6. BP International.

Dr. Ekta Mishra

1. "Digital Payment Platforms: Bridging the Urban–Rural Gap" in E-Commerce & Digital Transformation, 2025. ISBN: 978-93-47303-50-0. Bharti Publication.
2. "The Role of Entrepreneurship in Women's Economic Empowerment" in peer-reviewed edited book Education and Women Empowerment in 21st Century, 2025.
3. Edited book series titled Futuristic Trends in Management, Series Code IIPV3EBS03_G40, Unique Editor Id "IIPER1675528542", 2024.
4. "Research and Innovation in Higher Education: An Analysis of NEP 2020" in NEP-2020 and Higher Education: Issues & Challenges, 2024.
5. "The Role of Lifelong Learning, Adaptability, and Technological Literacy in Developing Effective Management Capabilities for the Future" in Futuristic Trends in Management, 2024. e-ISBN: 978-93-5747-776-5, IIP Series, Vol. 3, Book 8, Part 4, Chapter 3. DOI: 10.58532/V3BHMA8P4CH3. IIP Series.
6. "Trends & Challenges in Digital Business Innovations" in INDUSTRY 4.0, First Edition, 2023/2024. ISBN: 978-81-19428-79-3. P.K. Publishers & Distributors.
7. Book on Green Marketing, 2023. ISBN: 978-93-92917-05-9 / ISBN-10: 93-92917-05-8, DIP: 18.10.93929.17058, DOI: 10.25215/93929.17058. Infinity Publication.
8. "Role of Library in NEP 2020" in NEP 2020: New Dimension of India's Future Education, 2023. ISBN: 978-81-953829-9-6.
9. "Green Marketing in Digital Age" in Social Media and Green Marketing, 2023. ISBN: 978-93-92239-78-6. P.K. Publishers & Distributors.
10. "Digital Marketing – A Need of an Hour" in Sustainable Innovation in Management, 2023. ISBN: 978-93-94569-29-4. Mittal Publication.
11. "Flipped Classroom: A New Teaching Approach in Today's Scenario" in Information and Communication Technology to Facilitate Teaching and Learning in Teacher Education (ed. Dr. Kaushik Das), 2023. ISBN: 978-93-92522-04-8. Blossom Books.

Dr. Prashant Suddalwar

1. "MSMEs: Competition, Cluster Development and Financing" in Financial Markets and Corporate Finance, March 2025. ISBN: 978-81-983258-5-3. Sanskruti Publication.

Reshu Chourasia

1. "Entrepreneurship: Nurturing Innovation for Success and Impact" in Futuristic Trends in Management, Volume 3, Book 24, 2024. e-ISBN: 978-93-5747-895-3 / Print-ISBN: 978-93-6252-309-9. Iterative International Publishers (IIP Series).

Paers in Journals

Dr. Neha Soni

1. Building safer workplaces through risk assessment and safety management: evidence from the steel industry. Asian Journal of Management and Commerce. Vol 7 (6) Page 292-302 (June 2026).
2. Leadership Styles and Holistic Employee Well-Being in the Steel Sector: An Empirical Study in Chhattisgarh.  International Scientific Journal of Engineering and Management Vol 5 (5) Page 1-18, DOI: 10.55041/ISJEM07596 ISSN: 2583-6129 (May–2026). (Int)
3. Optimizing Workplace Safety Outcomes through Effective Safety Management Systems. International Journal of Research in Management Vol 8 (5) Part C Page 265-274 DOI: https://www.doi.org/10.33545/26648792.2026.v8.i5c.909 P-ISSN: 2664-8792 E-ISSN: 2664-8806 (May 2026). (Int)
4. Micro‐moments and micro‐orders: Exploring q‐commerce adoption among urban millennials and gen Z. International Journal of Research in Management Vol 8 (5) Part A, Page 22-30. DOI: https://www.doi.org/10.33545/26648792.2026.v8.i5a.875    P-ISSN: 2664-8792 E-ISSN: 2664-8806 (May 2026).  (Int)
5. AI- Enabled Customer Perception and its role in Strengthening Brand Image and Customer Retention: An Empirical Study of IOCL Petrol Pumps. Science Culture Vol 12 (4) Page 11184-11194 DOI: 10.5281/zenodo.124261069 ISSN: 2407-9529 (January 2026). (Int)
6. "Fashion in the Digital Age: Social Media Marketing's Influence on the Apparel Market." Journal of Visual & Performing Arts, Vol. V(6), June 2024. ISSN: 2582-7472.
7. "Social Media: Unite Users of the World – An Exploratory Study Integrating Social Media & Customer Engagement." Journal for Reattach Therapy & Developmental Diversities, Vol. 6, Issue I, pp. 1584–1595, August 2023.
8. "Exploring Dynamic Effect of Sales Promotion on Consumers: A Review." International Journal of Advanced Research (IJAR), Vol. XI(2), pp. 261–270, February 2023. ISSN: 2320-5407.

Dr. Ekta Mishra

1. Mishra, A. (Co-Author) et al. "Integrating Consumer Insights into Supply Chain Optimization: A Demand-Driven Marketing Approach." Advances in Consumer Research, Vol. 2, Issue 6, pp. 1889–1895, December 2025. (ABDC-listed)
2. "How Do the Socio-economic Characteristics of Individual Members Influence the Business Effectiveness and Performance of Self-Help Groups with Concerning Sustainable Development Goals: An SEM Approach." International Journal of Economics and Financial Issues, 2025. ISSN: 2146-4138.
3. "Transformative Impact of Digital Technology Adoption of Employees in Higher Education: A Review." Madhya Pradesh Journal of Social Sciences, Vol. 29, No. 2(ii), December 2024. ISSN: 0973-855X, UGC-CARE List Group I, Impact Factor: 5.3.
4. "Enhancing Work Efficiency through Digital Integration: A Study in Higher Education." Asian Journal of Management, Vol. 15, Issue 3, July–September 2024. ISSN: 2321-5763 (Online). DOI: 10.52711/2321-5763.2024.00039.
5. "Unleashing the Potential of Unorganized Retail: Challenges and Opportunities." Shodhak: A Journal of Historical Research, Vol. 53, Issue 2, No. 7, July 2023. ISSN: 0302-9832(P), IF = 7.75.
6. "The Effectiveness of Content Marketing in Generating Leads and Sales." Industrial Engineering Journal, Vol. 47, Issue 2, No. 15, April 2023. ISSN: 2278-6864.
7. "The Ethics of Personalization in Marketing: Balancing Consumer Preferences and Privacy." Vol. 53, Issue 1, No. 2, Sr. No. 381, January–April 2023. ISSN: 0302-9832(P).
8. "Leadership – A Current State of Play." Madhya Bharti, Vol. 83, No. 2, January 2023. ISSN: 0974-0066.
9. "Promotion as the Predictor of Purchase Intention: A Study on Cosmetic Product in Central Chhattisgarh." Bharat Journal of Science Technology and Humanities, Vol. 1, No. 2, pp. 32–35, 2015.
10. "A Study on the Impact of Celebrity Image on Consumer Buying Behavior in Chhattisgarh." Bharat Journal of Science Technology and Humanities, Vol. 1, No. 2, pp. 24–29.

Dr. Prashant Suddalwar

1. "A Study of the Condition of Women Labor Workers in the Unorganized Sector of Korba District under the State of Chhattisgarh." International Research Journal of Commerce, Arts and Science, CASIRJ Vol. 12, Issue 12, 2021. ISSN: 2319-9202.
2. "Role of MSME in Urban and Rural Areas in Chhattisgarh." International Research Journal of Management Science & Technology, IRJMST Vol. 13, Issue 8, 2022. ISSN: 2250-1959 (Online), 2348-9367 (Print).
3. "Women Entrepreneurship: Policies Development and Awareness in Chhattisgarh." International Research Journal of Management Sociology & Humanities, IRJMSH Vol. 13, Issue 2, 2022. ISSN: 2277-9809 (Online), 2348-9359 (Print).
4. "सार्वजनिक वितरण प्रणाली में अंतर्गत उपभोक्ताओं की संतुष्टि ('कोरबा' जिले के संदर्भ में)." Kala Sarovar, Vol. 25, Issue 219, 2022.
5. "Reform in Indian Banking Sector." IRJMSH, Vol. 13, Issue 8, pp. 94–97, 2022.

Papers in National/International Conference Proceedings

Dr. Neha Soni

1.      Effectiveness of Safety Training Programs: A Study at Steel Industry.A Review at International Conference on Interdisciplinary Research  for Innovation and Sustainability on 19^th -20^th March 2026.

2.       Integrated Safety Management Approaches for Sustainable Safety Performance in the Steel Industry: A Review at E-Submmit 2026 on Innovation, Research and Entrepreneurship: A Multidisciplinary Student Conference on 17^th -19^th March 2026.

3. "The Dual Role of AI Chatbots in Enhancing Customer Service Satisfaction and Loyalty." 10th International Conference "Shaastrarth 2025," Rungta College of Engineering and Technology, Bhilai, 28–29 June 2025.
4. "Driving Sustainability: AI-Powered Technological Innovations for Petrol Pumps within Petroleum Sector." 9th International Conference "Shaastrarth-2025" on AI-Driven Innovations in Engineering, Health Science & Sustainability, 28–29 June 2025.
5. "A Study on Consumers' Perspective Towards Indian Oil." 9th International Conference "Shaastrarth-2024" on Emerging Technologies and Multidisciplinary Research for Sustainable Development, 5–6 January 2024.
6. "A Study on Positive and Adverse Impact of Social Media on Today's Youth of India." Shaastrarth-24, Emerging Technologies & Multidisciplinary Research for Sustainable Development, 2024.
7. "A Study on Consumer Perspectives Towards Indian Oil." Shaastrarth-24, Emerging Technologies & Multidisciplinary Research for Sustainable Development, 2024.
8. "A Study on Uses of Various Social Media Platforms to Encourage & Engage Customers to Increase Sales." ANVESH 2K24 – Redefining the Future of Business: Embracing Sustainability, Automation & Artificial Intelligence, 2024.
9. "Prediction of Future Trends in Capital Market with the Help of Technical Analysis." Shaastrarth-23, Advances & Applications of AI, Data Sciences & Machine Learning, 2023.

Dr. Ekta Mishra

1. "Impact of UPI 2.0 on Rural Entrepreneurship." Two-Day International Conference on Empowering Bharat: Financial Inclusion and FinTech for Rural Transformation and Urban Growth, 22–23 January 2026, Amity University Chhattisgarh, Raipur.
2. "A Study on Influence of Behavioural Finance on Investment Decision with Reference to Working Women in Chhattisgarh." National Conference on Exploring Emerging Paradigms in Commerce & Management, 4 November 2025, Bharathidasan Government College for Women, Puducherry.
3. "Inclusive Pedagogy: Transforming Education through NEP 2020." Two-Day International Conference on Innovative Management Techniques for Sustainable Development (IMTSD-2025), 21–22 February 2025, Kalinga University.
4. "The Impact of Digital Technology on Teaching and Student Learning in Education." Two-Day International Conference (RBSRC-2024) on Artificial Intelligence in Reshaping Business Landscape, REVA Business School, REVA University, 13–14 December 2024.
5. "Impact of Digital Technology Adoption of Employees in Higher Education: A Review." National Conference on Industry 5.0: Transition Towards Sustainability, Ashoka Business School, 22–23 May 2024.

Dr. Prashant Suddalwar

1. "The Dual Role of AI Chatbots in Enhancing Customer Service Satisfaction and Loyalty." 10th International Conference "Shaastrarth 2025," Rungta College of Engineering and Technology, Bhilai, 28–29 June 2025.
2. "Era of Mergers in Indian Banking Sector." ASPIRE – A Multidisciplinary International Conference, 20–21 November 2020.

Reshu Chourasia

1. "A Study on Future Prospect of Tourism in Chhattisgarh." Two-Day National Seminar on Challenges, Development & Possibilities in Tourism Industry, 27–28 February 2023, Dept. of Commerce & Economics, Govt. Digvijay Autonomous PG College, Rajnandgaon, Chhattisgarh.
2. "The Dual Role of AI Chatbots in Enhancing Customer Service Satisfaction and Loyalty." 10th International Conference "Shaastrarth 2025," Rungta College of Engineering and Technology, Bhilai, 28–29 June 2025.
3. "Gig Economy in India: Opportunities and Challenges." Multidisciplinary National Seminar 2026 on Role of Technology & Innovation in Reshaping Commerce and Management.
4. "Integrating Indian Knowledge Systems for Innovative Economic Policy Development in Contemporary India." Two-Day National Seminar on Innovation in Commerce Education in the Light of the Indian Knowledge System, 13–14 March 2026, School of Studies in Commerce, Samrat Vikramaditya Vishwavidyalaya, Ujjain (M.P.), under PM-USHA Soft Components.

Vision

To be a center of excellence in management education, producing socially responsible, industry-ready professionals and entrepreneurs capable of contributing to organizational growth and national development.

Mission

• Impart quality management education by combining rigorous theoretical instruction with practical, application-based learning, so students graduate with both conceptual clarity and hands-on competence.
• Foster analytical thinking, leadership, and ethical values through structured coursework, group projects, and mentorship that push students to think critically, lead teams effectively, and make principled decisions.
• Build strong industry-academia collaboration by regularly organizing internships, guest lectures from industry professionals, and live projects that expose students to real business environments before they graduate.
• Encourage innovation, entrepreneurship, and adaptability by embedding modules on emerging business trends, start-up culture, and digital tools, helping students stay responsive to a fast-changing economic landscape.

Goal of Department

• Build a strong academic foundation in management principles The department aims to equip students with in-depth knowledge of core management disciplines such as Marketing, Finance, Human Resource Management, and Operations, while combining this theoretical grounding with hands-on, industry-oriented learning methods like case studies, simulations, and live projects, so that classroom learning translates directly into workplace competence.
• Develop professionals for managerial, administrative, and entrepreneurial roles Beyond preparing students for conventional corporate jobs, the department focuses on shaping well-rounded individuals capable of taking on managerial and administrative responsibilities in diverse sectors, as well as nurturing an entrepreneurial mindset among those interested in starting and running their own ventures.
• Promote research, innovation, and critical thinking The department encourages a culture of inquiry by involving both students and faculty in research activities, publications, and innovative problem-solving exercises, helping them develop the analytical and critical-thinking skills needed to address complex, real-world business challenges.
• Strengthen industry linkages Through structured internships, live industry projects, guest lectures by professionals, and collaborations with corporate partners, the department works to bridge the gap between academic learning and actual business practice, giving students practical exposure and improving their readiness for employment.
• Instill ethics, social responsibility, and leadership Recognizing that technical skill alone is not enough, the department places strong emphasis on developing ethical decision-making, a sense of social responsibility, and genuine leadership qualities in students, preparing them to lead organizations and teams with integrity in their future careers.

Infrastructure and Facilities

1. Academic Facilities

ü  Classrooms: Smart classrooms featuring high-speed internet, digital whiteboards, projectors, and audio-visual aids.

ü  Seminar Halls: Generous spaces used for academic discussions, student presentations, workshops, and guest lectures.

ü  Tutoring Rooms: Small-group settings for mentoring, conversations, and concentrated learning.

2. Learning Resources and Libraries

ü  Department Library: A department-level library that houses important textbooks, journals, theses, and project reports in addition to the central library.

ü  E-library access: research articles indexed by Springer, Scopus, and online journals.

ü  MOOCs and e-learning platforms: instructors and students can integrate NPTEL and SWAYAM.

3. Infrastructure Support

ü Faculty Cabins: Private or communal cabins equipped with internet access, computer systems, and resources for study.

ü Meeting rooms: For academic planning, departmental meetings, and teamwork.

ü Student Activity Rooms: Seminar halls, study areas for groups, and activity rooms.

4. Industry and Alumni Connections

ü  Placement Support Cell: or research positions, corporate jobs, and internships in banks.

ü  Industry Collaboration: Memorandums of Understanding with Government training programs, certifications, and schools.

ü  Alumni Network: Robust network of former students in both academia and the technology sector.

Department Head’s Desk

Dear Students,

I extend a heartfelt welcome to all of you joining the Department of Management. Management, as a discipline, forms the backbone of every successful enterprise — it is where vision meets execution and leadership meets opportunity. In a world that is constantly evolving through globalization and technological advancement, the demand for capable and ethical managers has never been greater.

Our department is committed to shaping students into dynamic professionals equipped with strong analytical, communication, and leadership skills. We believe that management education should empower students not just to secure jobs, but to create opportunities — whether as corporate leaders, entrepreneurs, or change-makers in society.

To complement the university curriculum, we regularly organize guest lectures, industry visits, internships, workshops, and management events that provide students with real-time exposure to the corporate ecosystem. Our experienced faculty works closely with each student, encouraging critical thinking, teamwork, and innovative problem-solving.

I am confident that your association with our department will be a stepping stone towards a bright and successful professional journey.

Dr. Neha Soni

Head of Department